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I was bragging to a friend a couple of weeks ago about a report which revealed that Nigeria spends up to $50 million on imported Champagne every year. I also took pride in the new facts that Africa is now one of the fastest growing markets in the world for imported wine. He looked at me for a moment, shook his head and asked: “When will Africa export its own wines?” This question shattered my ego as I immediately realized that I should be ashamed we were spending and losing money on other peoples’ wines when we could be making money selling our own. But then, I thought to myself: Does Africa have its own wines and beverages that could be transformed into successful global brands? Are there any African businesses already producing or exporting indigenous African wines and beers? The information I found will amaze you. This article reveals the top five African local wine and beer brands with the highest lucrative potentials. I’ll also share with you three businesses I found that are already building promising brands from our local wines and beers. It’s a very detailed and eye-opening article. I’m sure you’ll enjoy it!
Everyone eats bread. Bread competes against rice and cassava (gari) as the most popular food and staple in Africa. It has remained a widely-accepted food item because of its convenient and ready-to-eat nature. It is a common food item in many African households and up to 70 percent of breakfast diets on the continent contain bread. The size of the African bread market is worth billions of dollars every year and nearly all the bread we eat is produced locally. A bread bakery business is easy to start up and can be run from a home kitchen or a bread factory. Let’s take a dive into this interesting idea and explore the opportunities for African entrepreneurs in the bread bakery business…
Every business exists to sell something and without sales, all businesses would certainly die. Whether you’re selling goods, products or services, the whole idea of succeeding in business is to find customers who will gladly give you their money in exchange for that thing you’re selling. Every year, hundreds of businesses close down around the world because they couldn’t make enough sales to keep the business going. Although there are several reasons why businesses fail, this article reveals 5 of the most common reasons why customers may not be buying enough of your products or services. It is my intention that you will find something in this article that will change the way you sell your products and attract more customers to your business. These 5 reasons you’re about to find out were first revealed by Zig Ziglar, the great American sales and motivation guru. With some common sense, I have adapted them to the context of doing business in Africa. If your business suffers from poor sales, I have no doubt you’ll find this article very useful.
In November 2006, Alexander Litvinenko, a former Russian spy, suddenly fell ill and died three weeks later from the deadly effects of a slow-acting poison. In the weeks before his death, doctors in London did everything they could to diagnose the cause of his disease but failed. It was only after Alexander’s death did autopsy tests reveal he had been poisoned with a very rare and extremely deadly substance. Polonium is a radioactive poison and a deadly slow killer with no cure. While most poisons kill instantly or after a few minutes, Polonium takes its time and could take several months before it finally kills its victim. In all the time it remains in the body, it destroys it slowly often without giving any major signs. This is exactly how procrastination slowly kills the business dreams of entrepreneurs around the world. This article reveals five simple but effective steps that anyone can use to recover from procrastination if and when it poisons your dreams!
High unemployment and limited opportunities are two of the biggest problems facing young people in developing countries. While millions of young Africans complain of, and suffer from biting unemployment, a growing proportion of our counterparts in Asia are making a decent living while working from their bedrooms. This is no joke! Thousands of young Asians (especially from India, Bangladesh, Pakistan and the Philippines) are using their skills and talents to provide services to clients around the world. While our continent is still focused on exporting commodities and goods, the Asians are heavily exporting their services. The global outsourcing service industry is booming and more people are using the internet to hire quality labour at competitive and affordable prices. In this article, I’ll reveal the top 5 most demanded and outsourced services and the most interesting places you can get FREE training to develop the skills you need to join the services industry. Finally, I’ll show you the top places to find jobs/projects and get hired as soon as you’re ready. You will find this article to be very eye opening.
You don’t need to have an MBA or attend business school to succeed in business. Almost all the knowledge and information you require to start and succeed with your small business is available for free in the real world. Afterall, up to 70 percent of Africa’s top entrepreneurs who run successful businesses today never attended business school. In this article, I will share with you five basic but very important concepts you must understand if you want to succeed as an entrepreneur or business person. These concepts will help you to easily digest business opportunities and allow you to start making smart, informed and practical business decisions. The best part is, these concepts will help you to think, talk and act like a modern entrepreneur. All of the concepts you will learn here are important. I think I would consider this a basic, mini-crash course in economics and business rolled into one.
It is likely that more than 60 percent of you reading this article who live in urban areas had milk in their breakfast this morning. Milk is one of the richest sources of animal protein for humans and is contained in almost everything we love from powdered milk and cheese to ice cream and yoghurt. On a continent where cows are abundant, it remains a shocking reality that Africa currently does not produce enough milk to meet its own needs. Despite having more than 10 percent of the world’s cattle population, Africa contributes less than 3 percent to global milk production but spends more than $500 million every year on milk imports from Europe and North America, while thousands of its cattle farmers remain poor. This article explores the huge potentials of milk in Africa and two inspiring success stories of a Senegalese entrepreneur and a Nigerian milk business that are already exploiting the opportunities in milk production on the continent. I shall also reveal the 3 key ways to make money in Africa’s milk market and 5 things you must consider if you want to be successful in Africa’s milk industry.
In my first book review article in May, I pledged to read one book on entrepreneurship and business every single month and share the knowledge gained and lessons learned with you. The book I’m about to share with you for the month of June is the second in my series. Last month, it was The Slight Edge by Jeff Olson; a truly inspiring and amazing book! That book scared the hell out of me and inspired me a great deal at the same time. If you haven’t read it, you absolutely should. This month, it’s another classic book: ‘100 Absolutely Unbreakable Laws of Business Sucesss by Brian Tracy.’ It’s indeed a very powerful and eyecatching title but it’s not one of those books you just read once, and never read again. No. This is one of those books every entrepreneur should have in their library. The laws of business success contained in this book are true, tested and timeless. It was very difficult for me to choose just ten out of the 100 powerful laws in the book to share with you in this article. The ten laws in this article resonated with me the most and I’m sure you…
In Africa, up to 70 percent of people who regard themselves as ‘entrepreneurs’ do not own a registered business. How can anyone say they own a business when it doesn’t really and legally exist? For some of these people, it’s just plain ignorance; they don’t know or understand the importance of a getting a business registered. The others, who aren’t totally ignorant, just choose to avoid the upfront cost of registration when they start their business. If you have been running an unregistered business for sometime, this article will give you five reasons to regret your action/ignorance. However, if you plan to start a business soon, the reasons in this article will prevent you from missing out on the benefits of a legally registered business. I have taken the time to do quite some research for this article and will present the the legal concepts in a very simple manner with real life examples and scenarios you can relate with. By the time you’re done reading this article, you should know exactly what you need to do to register your business.
Can you imagine a day in your life without soap? You’re right, it’s unimaginable! Soap plays such basic roles that are hard to ignore in our everyday lives. Everybody uses soap; both rich and poor people. No matter its size, form (solid or liquid), scent, colour or price in the market, all soaps are made to help us do three very important things: bathe our bodies, wash clothes and clean anything! On a continent with over one billion people and the fastest population growth rate in the world, Africans buy millions of soap bars every day. The variety of soaps on the African market includes both international and local brands that appeal to different consumer budgets, tastes and choices. This article explores the potential of a small (homemade) soap making business and shares the stories of two successful local African soap brands. I have also included a basic tutorial course in soap making that will help you to hone your skills as you get ready to exploit the lucrative opportunities in the soap business.
There often comes a time in your business when it feels like you have hit a ceiling. Some businesses grow up to a certain level and then just stop.  In such circumstances, you may notice that your sales are not increasing; no matter how hard you try. This often doesn’t mean there is something wrong with your business; you just need to think differently. Economists and marketing experts like to call it ‘market saturation’, a term which means that the demand and potential customers for your products or services may have reached their limits within your area. So, how can you get out of this ugly situation? This article reveals three tried and tested strategies you can apply to break through the ceiling, double or triple your sales and grow your business again. I shall also share a real life example of a local business (owned by a friend) that has successfully used two of these strategies to increase its sales and return the business to a growth path. Unless you’re comfortable with the current size of your business and don’t plan to grow it any further, you would love this article!
Successful entrepreneurs are always learning. They seem to understand a basic truth that many of us often neglect - the human mind is a muscle. Yes, and like every muscle in the human body, it needs continuous (mental) exercise to develop. Successful entrepreneurs invest money, time and effort to develop their mind muscle. And one of the cheapest and most effective ways they do this is by reading books that contain invaluable wisdom and deep knowledge. When last did you read a book that brought you closer to your entrepreneurial dreams? Every month onwards, I plan to read one life-changing book and share the lessons I learn with you on this blog. “The Slight Edge” is one of the most amazing books I have read in a long time. It contains some of the most simple but highly effective lessons that, if followed, will surely lead anyone to success. There are many lessons in this book but I shall only share with you the top 7 that resonated with me the most.
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